May works closely with brands on
the creative side of Brand Management.
She immerses into workshops with brands
to construct Brand DNA, refine brand
positioning and enrich their universe
with creative and relevant brand content
and Storytelling. May is also concerned with
building purpose-driven brands contributing
with value towards their stakeholders.
As a LEED-Accredited Architect &
Professional, May helps redesign and
redefine the brand’s offer to meet
the standards of environmental design
and mitigate its impact Environmentally,
Socially and Economically.
Mourad ensures that every decision made by the
brand has a solid strategic and financial
foundation. He constructs the business model
for startup brands, and introduces innovation to
existing SMEs to help them achieve
better control, sustainable growth and a fresher
outlook to help them address alternative
segments and reach new markets. Mourad
has 20 years experience in Finance, Investment
and advising Startups and nonprofit
organizations. Mourad has launched several
creative initiatives centered around social impact
across different markets aiming
to raise awareness and encourage action
towards positive impact.