We are
a Creative
Boutique Agency
specialized
in Brand
Strategy
& Purpose-Driven
Projects.
combines the Creative Dimension
of Brand Management,
as well as the Business Strategy Arm
using a Sustainable Foundation.
balances Creativity,
Strategy and
embark
of distinct creative identity
and a strong business strategy
while creating a positive Impact.
believe
appreciate
the uniqueness
of every
brand.
are
alive
and engaging.
The richer
their universe.
The wider
they reach.
that creativity
is to be supported
by a strong
Backbone
the founders, the purpose
of the brand towards a
conscious
creation to stakeholders
and society at large.
should be communicated
authentically
Architect
May works closely with brands on
the creative side of Brand Management.
She immerses into workshops with brands
to construct Brand DNA, refine brand
positioning and enrich their universe
with creative and relevant brand content
and Storytelling. May is also concerned with
building purpose-driven brands contributing
with value towards their stakeholders.
As a LEED-Accredited Architect &
Professional, May helps redesign and
redefine the brand’s offer to meet
the standards of environmental design
and mitigate its impact Environmentally,
Socially and Economically.
Arm
Mourad ensures that every decision made by the
brand has a solid strategic and financial
foundation. He constructs the business model
for startup brands, and introduces innovation to
existing SMEs to help them achieve
better control, sustainable growth and a fresher
outlook to help them address alternative
segments and reach new markets. Mourad
has 20 years experience in Finance, Investment
and advising Startups and nonprofit
organizations. Mourad has launched several
creative initiatives centered around social impact
across different markets aiming
to raise awareness and encourage action
towards positive impact.
Engagement
using impactful creative engagements and
tangible outcomes rooted in value creation.
Stakeholders include government entities,
regulators, scientists and researchers,
creative industries, NPOs and the youth.
Creative Mediums
to deliver meaningful impact.
Through designing creative platforms, thought
leadership, gamification, concepts for podcasts,
social initiatives, and art exhibitions,
we effectively drive purpose while
unlocking the potential of creative narratives.
Expertise
Brand Building
towards embracing a sustainable model
using environmental and social audits,
manage the trade-offs and communicate
milestones creatively and authentically.
Expertise
and interviews with our expert partners
to identify potential, competitive landscape,
insights, trends, benchmark and brand direction.
the actions needed to overcome
the challenges with a strategic timeline.
& Innovation
potential new revenue streams, challenge
the way you do your business and innovate
your practises to respond to a fast-changing market.
Our Clients
Strategic Partners
