Paris - Dubai
Contact us

We are
a Creative
Boutique Agency
specialized
in Brand
Strategy
& Purpose-Driven
Projects.

Ayed&Barber offer
combines the Creative Dimension
of Brand Management,
as well as the Business Strategy Arm
using a Sustainable Foundation
which together address
the demands of startup brands and SMEs.
Our triangle of work
balances Creativity,
Strategy and
Sustainability
Along with the brand,
We
embark
on a journey to achieve a balance
of distinct creative identity
and a strong business strategy
while creating a positive Impact.
We
believe
 
 
and
appreciate
the uniqueness
of every
brand.
Brands
are
alive
individual
and engaging.
The richer
their universe.
The wider
they reach.
We believe
that creativity
is to be supported
by a strong
Business
Backbone
We redefine, along with
the founders, the purpose
of the brand towards a
more
conscious
model, maximizing value
creation to stakeholders
and society at large.
We believe that Sustainability
should be communicated
creatively &
authentically
May Barber
The Brand
Architect
Shaping Identity - Defining Purpose

May works closely with brands on
the creative side of Brand Management.
She immerses into workshops with brands
to construct Brand DNA, refine brand
positioning and enrich their universe
with creative and relevant brand content
and Storytelling. May is also concerned with
building purpose-driven brands contributing
with value towards their stakeholders.
As a LEED-Accredited Architect &
Professional, May helps redesign and
redefine the brand’s offer to meet
the standards of environmental design
and mitigate its impact Environmentally,
Socially and Economically.

Mourad Ben Ayed
The Strategic
Arm
Designing Strategies

Mourad ensures that every decision made by the
brand has a solid strategic and financial
foundation. He constructs the business model
for startup brands, and introduces innovation to
existing SMEs to help them achieve
better control, sustainable growth and a fresher
outlook to help them address alternative
segments and reach new markets. Mourad
has 20 years experience in Finance, Investment
and advising Startups and nonprofit
organizations. Mourad has launched several
creative initiatives centered around social impact
across different markets aiming
to raise awareness and encourage action
towards positive impact.

Brand DNA
& storytelling
Immerse into the brand’s universe
and refine the brand’s vision, values,
attributes and personality to design
a unique brand identity
with a competitive edge.
Brand Positioning
Identify and enrich Brand Positioning
by defining the right segmentation,

develop the brand pyramid
and develop relevant positioning strategies
such as pricing and distribution.

Expertise

Sustainable
Brand Building
Transform the brand’s purpose and value chain
towards embracing a sustainable model
using environmental and social audits,
manage the trade-offs and communicate
milestones creatively and authentically.

Expertise

Business Strategy
Identify the challenges and define
the actions needed to overcome the challenges
with a strategic timeline.
Market Research
A hybrid of financial overview of the market
and interviews with our expert partners

in the luxury industry to identify potential,
competitive landscape, insights, trends,
benchmark and brand direction.
Business Model
& Innovation
Maximise the brand potential
by identifying potential new revenue streams,
challenge the way you do your business
and innovate your practises to respond
to a fast changing market.

Our Clients

Strategic Partners

Paris
128 rue la Boëtie 75008 Paris - France
+33 6 46 89 65 99
Dubai
Dubai Design District d3 Dubai - UAE
+971 52 978 6877