We are
a Creative
Boutique Agency
specialized
in Brand
Strategy.
Ayed&Barber offer
combines the Creative Dimension
of Brand Management,
as well as the Business Strategy Arm
which together address
the demands of startup brands and SMEs.
combines the Creative Dimension
of Brand Management,
as well as the Business Strategy Arm
which together address
the demands of startup brands and SMEs.
We
believe
believe
and
appreciate
the uniqueness
of every
brand.
appreciate
the uniqueness
of every
brand.
Brands
are
alive
are
alive
individual
and engaging.
The richer
their universe.
The wider
they reach.
and engaging.
The richer
their universe.
The wider
they reach.
We believe
that creativity
is to be supported
by a strong
that creativity
is to be supported
by a strong
Business
Backbone
Backbone
We
combine
combine
our expertise in luxury along
with our individual experiences
to understand the values of the brand
and shape its unique storytelling.
with our individual experiences
to understand the values of the brand
and shape its unique storytelling.
Along with the brand,
We
embark
embark
on a journey to achieve a balance
of distinct creative identity
and a strong business strategy.
of distinct creative identity
and a strong business strategy.
May Barber
The
Branding
Architect
Branding
Architect
Shaping the Aesthetics
May works closely with brands on
the creative side of Brand Management.
She immerses into workshops with brands
to construct Brand DNA, refine brand
positioning and enrich their universe
with creative and relevant brand content.
May is also concerned with the visual
aspects of brands from their aestehtics,
to their communication all the way
to the storytelling.
Mourad Ben Ayed
The
Strategic
Arm
Strategic
Arm
Designing Strategies
Mourad ensures that every decision made
by the brand has a solid strategic and
financial foundation. He constructs
the business model for start up brands,
and introduces innovation to existing SMEs
to help them achieve better control,
sustainable growth and a fresher outlook
to help them address alternative segments
and reach new markets.
Brand DNA
Immerse into the brand’s universe
and refine the brand’s vision, values,
attributes and personality to design
a unique brand identity
with a competitive edge.
and refine the brand’s vision, values,
attributes and personality to design
a unique brand identity
with a competitive edge.
Brand Positioning
& Image
& Image
Identify and enrich Brand Positioning
by defining the right segmentation,
develop the brand pyramid
and develop relevant positioning strategies
such as pricing and distribution.
by defining the right segmentation,
develop the brand pyramid
and develop relevant positioning strategies
such as pricing and distribution.
Expertise
Brand Content
& Storytelling
& Storytelling
Build the brand unique voice
and story using creative brand content
and a strategic roadmap responding
to your stakeholders’ needs
using creative production in storytelling,
both verbal and visual.
and story using creative brand content
and a strategic roadmap responding
to your stakeholders’ needs
using creative production in storytelling,
both verbal and visual.
Expertise
Business Strategy
Identify the challenges and define
the actions needed to overcome the challenges
with a strategic timeline.
the actions needed to overcome the challenges
with a strategic timeline.
Market Research
A hybrid of financial overview of the market
and interviews with our expert partners
in the luxury industry to identify potential,
competitive landscape, insights, trends,
benchmark and brand direction.
and interviews with our expert partners
in the luxury industry to identify potential,
competitive landscape, insights, trends,
benchmark and brand direction.
Business Model
& Innovation
& Innovation
Maximise the brand potential
by identifying potential new revenue streams,
challenge the way you do your business
and innovate your practises to respond
to a fast changing market.
by identifying potential new revenue streams,
challenge the way you do your business
and innovate your practises to respond
to a fast changing market.
Paris
128 rue la Boëtie 75008 Paris - France
+33 6 46 89 65 99
+33 6 46 89 65 99
Dubai
Dubai Design District d3 Dubai - UAE
+971 52 978 6877
+971 52 978 6877