May works closely with brands on
the creative side of Brand Management.
She immerses into workshops with brands
to construct Brand DNA, refine brand
positioning and enrich their universe
with creative and relevant brand content.
May is also concerned with the visual
aspects of brands from their aestehtics,
to their communication all the way
to the storytelling.
Mourad ensures that every decision made
by the brand has a solid strategic and
financial foundation. He constructs
the business model for start up brands,
and introduces innovation to existing SMEs
to help them achieve better control,
sustainable growth and a fresher outlook
to help them address alternative segments
and reach new markets.